I’m Natasha Shaw and I’ve been writing and editing for more than 25 years. From producing in talkback radio to the copywriter at a Richard Branson Virgin start-up; writing and editing for lifestyle magazines to building WordPress websites and creating content (print and online) for corporate organisations, my career has been as interesting as it has been varied. At the end of the day, I simply love words and I am excited by what they can achieve for a business or publication.

Here are some of the magazines at which I have written/edited copy.

  • Australian Healthy Food Guide
  • Bank of Queensland
  • Better Homes and Gardens and offshoot titles
  • Better Homes and Gardens 
Diabetic Living
  • Better Homes and Gardens 
Heart Healthy Living
  • Bite
  • Bride to Be
  • Cosmopolitan
  • Family Circle
  • Gardening Australia
  • Home Beautiful
  • In Style
  • MiNDFOOD (Australia and New Zealand)
  • MiNDFOOD DECOR (New Zealand)
  • MiNDFOOD STYLE (New Zealand)
  • New Idea
  • NW
  • Qantas
  • Restaurant and Catering
  • SBS Feast
  • Toyota
  • Voyeur Virgin Australia
  • WeightWatchers
  • Women’s Health
  • Vet Practice
  • Vogue Living
  • Your Garden

Aside from editing recipes within magazines, I’ve also edited a number of specialist cookbooks, and in 2017 I was asked to create a Food Style Guide to be used for all of the Pacific Magazines food publications. These cookbooks included the following in either magazine or book format.

  • The inaugural My Kitchen Rules cookbook
  • Ed Halmagyi’s Fast Ed cookbooks for Better Homes and Gardens
  • All I Want for Christmas for Better Homes and Gardens
  • Messy Meals mini cookbook
  • Wahroonga Public School’s Bush Tucker cookbook

Corporate communications, marketing and writing for media has also featured quite heavily throughout my career. Some of the businesses for which I have written/edited copy and collateral include the following.

  • Big Splash Media
  • Capgemini Pty Ltd
  • Cat Media Pty Ltd
  • Doubleday Australia & New Zealand
  • Kirby + Nolan Design Consultants (clients Aurora Place and FDC Technologies)
  • Pacific Magazines (advertorials)
  • Pymble Ladies’ College
  • Radio 2GB
  • Radio 2UE
  • Radio 2WL (now Wave FM)
  • Rochfort Design Management Pty Ltd (medical industry client Excellence in Practice)
  • Royal Freemasons’ Benevolent Institution
  • Wellness Inc.
  • Virgin Mobile Australia
  • Virgin Mobile Singapore

The need for professional website content is becoming more in demand. Some of my clients have included the following.

  • Architects of Skin
  • Cat Media Pty Ltd
  • Cosmetic Alliance
  • Doubleday Australia & New Zealand
  • Elevate Consulting
  • Engage Media
  • Rejuvenation Clinics of Australia (formerly The Facial Rejuvenation Clinic)
  • Heartbeat of Football
  • Houzz Australia
  • North Shore Mums
  • Sydney Sport
  • The Alia Clinic
  • Virgin Mobile Australia
  • Virgin Mobile Singapore
  • Vreze software

As you can probably tell from the above, I don’t shy away from any particular area. Whether it’s editing food and recipes, writing health and wellbeing articles, marketing telecommunications, editing annual reports or scriptwriting, I’ll give it a whirl.

My rates vary depending on the job (an hourly rate, job or word rate), and you will find that they are very reasonable. Please email me at natasha@shawcommunications.com.au if you would like to discuss a project. I look forward to chatting with you!